Podcasting has possible one of the largest audiences available for any entertainment medium. TV requires investment of time, video games more so, and along with that reading is, for most people, a task that requires focus. There are the people who will happily have TV on in the background whilst they do something else, but in that case the show is obviously not good enough and so why bother? Podcasts can be listened to whilst walking, at the gym, cleaning, or doing other such activities. The time investment is subjugated and as such everybody, even those who claim ‘not to have a commute’ have some time somewhere to listen to a podcast or two in the week.
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