Weekend Review - iOS 7

Last week, in case you were living under a rock next to a pineapple under the sea, Apple revealed iOS 7 at WWDC and it basically reinvented the operating system as much as possible without getting too far away from the fundamentals that appeal to most of it's users. The new design is, as expected, a lot more simplistic and typographically reliant. I almost want to call it clean, but that's slightly redundant and so I'll stick to what I just said.

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the christmas of 2012

Christmas is a fundamentally Christian holiday, I agree. However, as an Atheist not believing in a higher entity there is nobody I can offend by celebrating it. I have far too many fond memories associated with this holiday to allow the fact that it's about a child being born that I don't believe could have been special to ruin it.

That delicious Christmas dinner at that stunningly laid table.

That delicious Christmas dinner at that stunningly laid table.

The genuine surprise at the fact that my Mum and Dad had actually bought me a brand new iPod Touch.

The genuine surprise at the fact that my Mum and Dad had actually bought me a brand new iPod Touch.

Seeing my brothers open their iPad Minis because apparently Mum and Dad had found a chest of money.

Seeing my brothers open their iPad Minis because apparently Mum and Dad had found a chest of money.

it's resolutionary

Since being so lucky as to receive an iPad, the new iPad that is, I have thought about nothing much else. I have un-begrudgingly spent money on apps, a new cover, and magazines. I am not this sort of person to obsess over such a thing, but then again, perhaps I truly am. When I was gifted my very first Macbook I once again found myself enamoured and over-awed. Same with my first iPod Video, or the iPod Touch.

It seems Apple has a hold over me, and I find myself wondering why this company has such an ability to do that. I must admit from the outset, I have once before been rather consumed by a product that was not an Apple product; it was in fact my new gaming PC, which I am using to type this out right now. There was much excitement that came with building my new powerful PC, with the justification (and rightly so) that I needed something more powerful to run these 3D engines I am now using to develop games.

However, Apple products are irrefutably different. The whole process, from buying it to having the item set up exactly how you want it, is a pure joy. I am sat here, with this ridiculously beautiful tablet, and it feels as though I would be happy despite anything else going on. I also know from experience, this high lasts. It doesn't evaporate into mundane normality, but instead it lingers, and whenever you use your iPod, or iPad, or Macbook, you have a sense of pride, and you build a relationship with it.

People who read this and think I'm a fool clearly have never owned an Apple product, because you would almost definitely understand if you had. There may be one or two who never succumbed to the allure of their offerings, but they prove to few and far between. I needn't think about those people, with whom I can relate very little. Instead, I will sit here for a bit longer, absorbing the magnificence of my beautiful; 'new' iPad.