Podcasting Sponsorships

I spent a week logging the time I have spent listening to podcasts. The total time spent on being told about a product is relatively tiny, and with a lot of the podcasts not even trying to sell anything, it’s remarkable how a lot of it sustains itself. Something that I love about podcasts is that people do it because they care.

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Weekend Review - Idle Thumbs

There aren't enough serious looks at the world of podcasting, nor are there enough critical articles about the best and worst podcasts out there and Apple's own system isn't particularly brilliant when it comes to allowing you to discover the next show that you'll fall in love with. Personally I see podcasting as a completely valid medium, on par with anything else we would choose to enjoy (books, movies etc.).

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